Have a clear map of where everything in the store is located.Identify and assign selling potential for different areas of a store.

Place certain products in ideal locations, such as near a specific part of the store or at eye level for shoppers to easily spot.

Other reasons to use a planogram, include: Planograms serve to guide shoppers through the store and toward necessary or high-selling products.īut they can also map out ways to lead customers through new product displays or pathways that lead up to checkout. The main purpose of a retail planogram is to organize goods around the store logically and efficiently. What is the purpose of retail planograms? Some even include the exact measurements of a section to ensure products will fit accordingly. This could include shapes that resemble the products they offer, such as food items or clothing. These diagrams could be a simple map of the store floor with boxes labeled for each section or aisle.Īlternatively, they could also use a color-coded system to showcase which aisles are assigned to each section of the store. However, the complexity and detail of a planogram depend on a store’s size, product offerings, and software (or tools) they used to create the planogram. It’s this level of detail that allows nearly any type of retailer to find the absolute best placement for their products. In addition to planograms that map out a whole store floor, a retailer may include sub-planograms for every:

You may also see planograms used as flow charts to track how shoppers typically navigate through the store and proceed to point of sale. Think of it like a schematic that documents in what aisle and on what shelf you can find a specific product. What is a planogram?Ī planogram is an important visual merchandising tool that presents the layout of products throughout a brick-and-mortar store - on shelves and in displays. Unique ways for displaying them so that people want to buy themīelow, we’ll discuss everything you need to know about planograms for retail.Where every product in your store should be located.Organization is the key to lean retail operations, which is why planograms are a must-have tool you can use to set up your store in the most effective and aesthetically pleasing way.Ī retail planogram allows you to determine: Having a clean and organized store is one of the biggest priorities for retailers when it comes to bringing customers in and getting them to come back for more.

3d retail planogram